Bicester, Oxfordshire, 1st May 2008. To celebrate its 30th year in business, Axicon Auto ID, worldwide leader in barcode quality control solutions, is proud to present an exciting change to its brand identity. 

This new brand identity reflects the company's innovative and dynamic values in the increasingly demanding environment in which the company operates, emphasising Axicon’s position as the market leader in its chosen fields. 

The new brand identity has been created by Designer Romain Mahieux at the Paris based agency "Plus De Bleu". The Axicon logo in a bespoke font now includes the existing tag line ‘For Barcode Quality’, combining the two elements for the first time and the new pictogram is a modernisation of the widely recognized Axicon lens logo. 

'Our role is to work with retailers, manufacturers, printers and packagers to ensure that barcode quality is delivered throughout the supply chain. Our corporate identity needs to reflect this and our new logo is solid, dynamic, modern and highly recognisable. 

Axicon is one of the most recognisable brands in barcode verification across the globe and we intend to enhance the value of our brand as we evolve the company. This will further strengthen our position as an industry leader and forward-thinking organisation,' stated Peter Hicks, Axicon's Chairman.

Axicon's new look and all its branding elements, including corporate communications, marketing initiatives and online presence, will be updated throughout the coming weeks.

About Axicon Auto ID Ltd:
Now in its 30th year of business, Axicon Auto ID is a world leading barcode verification solution provider. Based in the UK, it distributes its comprehensive product range of linear and 2D verifiers through a network of international partners across the globe. All Axicon verification equipment conforms to the latest ISO / ANSI standards and the name Axicon has become synonymous with barcode quality. 

Adam Carey

Axicon Auto ID Ltd
Unit 1, Staplehurst Farm
Weston on the Green
Oxfordshire OX25 3QU

G: +44 1869 351155
M: +44 7739 977600
E: ac@axicon.com